Amazon UK has dozens of deals to kick off January 2025 – here are the 19 best offers

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The new year is here and Amazon is already quick to keep the deals flowing in 2025 with its January sale. Although the offers aren’t as vast as the ones I saw over Black Friday and Boxing Day, there are still dozens of deals available today across laptops, phones, smartwatches, appliances, video games and more. I’ve chosen my 19 favourites right here.

• See all of today’s best deals at Amazon UK

A couple of the highlights include some of the top deals from the last couple of weeks, including £100 off the Oura Ring Generation 3 Horizon, an Oral-B Pro 3 Electric Toothbrush for £35 and a copy of EA Sports FC 25 for £29.99 on PS5.

But there are also some new additions, including this super-popular Ninja Air Fryer Pro for £98.98 (was £129.99) and the fitness-motivating Fitbit Sense 2 for £168 (was £269.99).

Check out more info on these offers below and the rest of my top picks from the January sale at Amazon UK. It’s a smaller affair than I expected to kick off the year, but there are some great deals if you’re looking to shop today.

Today’s 19 best deals deals at Amazon UK

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